Copa Viesgo 2019

- TOURNAMENTS -

A family Tournament to promote sport and its values ​​through Corporate Social Responsibility

The client

Viesgo is one of the main energy companies in Spain with more than a 100 years of history generating and distributing electric power in a sustainable and efficient way.

It currently has two nearby facilities in the province of Cádiz and is very committed to the wealth of the local population of both of them. Viesgo wished to give something back to the community through a sports service that would gather workers and neighbours in a celebration atmosphere.

The project

Taking into account the passion for football that is breathed in this area, we decided to organize an Football-7 Tournament that would bring all the little ones together, creating a familiar and twinning atmosphere, with teams from all the regional towns.

We looked for the implication of the workers, who not only provided with facilities but also supported the event's organization, contributing to the party. Sportmadness's management led to an amazing success regarding participation and promotion, through the creation of a promotional website for the event, as well as an innovative format that concentrated the competition in a single weekend that created an unforgettable experience for children and adults.

Results

A region that recognizes the Viesgo's implication in the area.

The tournament's impact was spectacular, with numerous press, radio and TV appearances which, added to the engagement of social networks, impacted an audience of more than one million people. The advertising value of this impact was a perfect opportunity for Viesgo to strengthen its brand presence through exclusive content.

In addition to this, the promotion of the sport that was made in the town of Los Barrios and especially among the families of their workers help Viesgo in his purpose of taking care of his family.

More than 300 children enjoyed a weekend in which they were real stars.

+1 million

audience

+300

participants

+24K

advertising value

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