Roller 1/2 Marathon - Puentes de Tudela

- RACES -

A project to promote a niche and full-adrenaline sport in a unique location

The client

This project is born from the illusion of promoting an innovative and niche sport in the province of Navarra.

Speed ​​skating is a sport that transmits a mix of sensations that are diffcilt to explain and this led us to want to promote it in a municipality like Tudela, where more and more people are falling in love with this sport. To achieve the level of impact we desired, it would be necessary to collaborate with public institutions, sponsors who believed on its values ​​and media committed to spreading the message.

The project

After achieving the City Council of Tudela, the Spanish Skating Federation and several sponsors collaboration, we began to work through several channels to achieve maximum impact.

The half marathon format (21 km) and the attractiveness of the route, with the famous bridges of the Ebro river as witnesses, we managed to attract more than 260 skaters arrived from several states to participate in this party. In addition, to promote the practice of this sport among the youngsters, specific categories were created to start rolling on a special way.

Tudela lived an authentic party in its streets with the participation of all its inhabitants.

Results

A national audience to promote speed skating.

The dimension of the event, which was born in the Plaza de los Fueros and crossed the main thoroughfares of the city, together with the strong presence of sponsors, who contributed to create a professional experience for the participants and to dress the whole event, managed to capture the attention of the main communication media such as TVE or Diario de Navarra.

The result of this coverage was a national visibility that placed Tudela as the capital of this sport.

+50

media appearances

+260

participants

+15

sponsors

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